Privacy Policy

1. Scope of This Policy

This Privacy Policy applies to all information collected through our website (valleyinsuranceinc.com), our landing pages, quote forms, telephone inquiries, and digital advertising campaigns (including Meta/Facebook and Google Ads).

2. Information We Collect

We collect information you directly and voluntarily provide to us when requesting a quote, booking an evaluation, or contacting our team:

• Contact Identifiers: Full name, telephone/mobile number, email address, and mailing address.
• Insurance & Underwriting Criteria: Age, date of birth, state of residence, coverage preferences, and preferred contact times.
• Employment & Agent Candidate Information: For individuals applying to join our agency, we collect licensing status, insurance sales background, and work experience.
• Technical & Usage Data: Internet Protocol (IP) address, browser type, operating system, referring URL, pages visited, and date/time stamps.

3. How We Use Your Information

We use the collected information for specific, legitimate business purposes:

• To prepare, calculate, and present personalized life insurance, final expense, burial, or fixed indexed annuity quotes.
• To allow licensed insurance specialists to contact you at your requested time to answer questions and explain policy options.
• To submit formal insurance applications to authorized insurance underwriting carriers upon your express instruction.
• To analyze website traffic, enhance user experience, and measure advertising campaign effectiveness.
• To comply with applicable state insurance department regulations, the Telephone Consumer Protection Act (TCPA), and federal statutory requirements.

4. Telephone Consumer Protection Act (TCPA) & Consent

By submitting your telephone number through our quote forms or website, you provide express written consent authorizing Valley Insurance INC and its licensed agents to contact you via telephone call, text message (SMS/MMS), or email regarding insurance products. Such communications may be generated using automated dialing technology.

Providing consent is not a condition of purchase. You may revoke consent or opt out at any time by replying “STOP” to any text message, notifying the agent, or contacting us at contact@valleyinsuranceinc.com or (256) 415-7190.

5. Digital Advertising & Meta (Facebook) Tracking Technologies

Our website uses cookies, web beacons, and tracking pixels—including the Meta Pixel (Facebook Pixel)—to understand how visitors interact with our content and to measure the performance of our online advertising campaigns.

• Meta Pixel: Measures conversions and page views so we can provide relevant advertisements on Facebook and Instagram to individuals seeking insurance guidance.
• You may opt out of Meta’s personalized interest-based advertising by visiting your Facebook Ad Preferences (facebook.com/adpreferences) or through the Digital Advertising Alliance opt-out portal (aboutads.info).

6. Information Sharing & Third-Party Disclosure

We do not sell, rent, lease, or monetize your personal information to third-party data brokers or marketing lists. We share your information exclusively in the following limited circumstances:

• With Insurance Carriers: When you choose to formally apply for coverage, we transfer necessary application data to the selected licensed insurance underwriter for policy issuance.
• With Trusted Service Providers: Secure technology providers (such as hosting, database management, and email infrastructure) operating under strict confidentiality agreements.
• Legal Compliance: When required by lawful court order, subpoena, state insurance commissioner audit, or to protect the safety, rights, or property of our clients or the public.

7. Data Security & Storage

We implement industry-standard technical, administrative, and physical safeguards—including SSL/TLS encryption, secure server firewalls, and restricted administrative access—to protect your sensitive data against unauthorized access, loss, alteration, or disclosure.

8. Your Privacy Rights

Depending on your state of residence, you may have specific privacy rights, including:

• The right to know what personal data we have collected about you.
• The right to request the deletion or correction of your personal data.
• The right to opt out of promotional communications.

To exercise any of these rights, please contact our privacy compliance team using the information below.